Swarovski hot fix crystals were introduced to the American public by Creative Crystal Company in 1986. This exciting product revolutionized the embellishment industry. In the early 1990s, Swarovski designed the original hot fix tool. Creative Crystal was given exclusive rights for North and South America. The BeJeweler made the art of rhinestone decorating fun, fast and easy.

When Swarovski discontinued their tool, Creative Crystal expanded BeJewler distribution worldwide. Innovative improvements and superior technology resulted in the finest quality rhinestone applicator ever manufactured. Television exposure helped the BeJeweler reach a larger audience via Aleene's Creative Living, QVC, HSN, the Discovery Channel, HGTV and other programs.

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