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Creative Crystal Company history
We offer you a boundless playground of beauty to brighten your life and enhance your world. Wear in health and happiness.
When Michael Jackson's "Thriller" was at the top of the charts worldwide, Lucia Reid was in the entertainment industry in Orlando, Florida. Reid managed a dance troupe that featured a both a male and female Michael Jackson look-alike. The troupe performed convention entertainment at Walt Disney World and throughout Disney hotels for Epcot Entertainment. Jackson's fascination with Disney brought him to the area quite often. At an Epcot convention where Reid's troupe was appearing, Jackson personally came to meet Reid and her dancers.
Costuming for the Jackson impersonators needed to be the highest quality and Reid quickly found
it was impossible to apply normal rhinestones to the famous Jackson
white glove. She discovered Swarovski hot fix crystals in Europe but they were not yet
being sold in America. She quickly decided America was ready for this European concept and Creative Crystal Company was born.
The American public loved the Company's new concept of "fast, fun and easy" embellishing but the choice was limited. Swarovski (the originator of hot fix glue rhinestones) only offered 4mm clear diamond crystals.
Gradually additional sizes and colors were introduced and brought to America by Creative Crystal. Ready-made transfer motifs, another Swarovski invention, also became a staple item for the Company.
A decade later, Reid introduced the first electric rhinestone applicator and trademarked the name "BeJeweler." The BeJeweler expanded the range of items that could be decorated from fabrics to nearly any surface and it soon became known as the industry standard.
Television brought the BeJeweler to an eager audience via Aleene's Creative Living, QVC, HSN (Home Shopping Network), the Discovery Channel, HGTV and other programs. Continual updates and new technology kept the BeJeweler well ahead of any competition.
The Company is now welcoming their third generation of hot fix crystal applicators with colorful models now being manufactured for clients worldwide. The Company's extensive knowledge of the hot-fix industry has made them experts in a field where others have just begun.
Creative Crystal is dedicated to providing the best products, service and prices possible.
Your comments and recommendations are vital to our improvement and growth. Please click here to email us.
BeJeweler,
Creative Crystal, and Stone Styer are registered trademarks of Haute
Mode, Inc. Florida, USA. Creative Crystal Company is a division of
Haute Mode, Inc., 100 North Washington Blvd #101, Sarasota, FL 34236.
Sales/orders 800.578.0716 ~ Customer service 941.331.4321 ~ Fax
941.331.4344.
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